Below you will find information about how your personal data is collected and used, e.g., when you visit our website or otherwise contact us (such as when you contact us by e-mail or via our contact form).
You can access this Privacy Notice at any time on our website at https://up2parts.com/en/privacy-policy.
Following the example of Art. 4 GDPR, this Privacy Notice utilizes the following definitions:
We are the responsible data controller that processes your personal data within the meaning of Article 4 (7) EU General Data Protection Regulation (GDPR). Our details are as follows:
Dr.-Müller-Strasse 26, 92637 Weiden in der Oberpfalz.
Phone: +49 961 388 336 00
Fax: +49 961 6000-7900
You can contact our data protection officer, Mr. Marco Bauer, at
Dr.-Müller-Strasse 26, 92637 Weiden in der Oberpfalz
Phone: +49 961 388 336 11
Fax: +49 961 6000-7900
3.1 You have the right to request information from us at any time about the data we hold about you as well as the origin of the data, recipients or categories of recipients to whom this data is transmitted, and the purpose for which the data is stored.
3.2 You have the right to demand that we rectify any incorrect personal data concerning you, or to restrict its processing. Taking into account the purposes of the processing, you also have the right to request that incomplete personal data be supplemented, including by means of a supplementary statement.
3.3 You have the right to demand that we immediately erase personal data relating to you. Among other things, we are obliged to erase this information if it is no longer necessary for the purposes for which it was collected or otherwise processed, or if you have revoked your consent.
3.4 You have the right to receive a copy of personal data about you that you have provided to us. This copy must be in a structured, common, and machine-readable format, and you have the right to transfer this data to another data controller without interference, provided that the processing is based on your consent or the processing was performed using automated procedures.
3.5 If you have given your consent to the use of data, you can revoke this consent at any time.
3.6 If we process your personal data on the basis of legitimate interests, you may object to this processing.
3.7 Please send all requests for information or objections to data processing by e-mail to info(at)up2parts.com, or to the address specified in Section 2.
3.8 If data protection law is breached, you have the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection issues is the Bavarian State Office for Data Protection Supervision (address and contact information is available at https://www.lda.bayern.de/de/impressum.html)
We use both technical and organizational security measures to protect your data managed by us against accidental or deliberate manipulation, loss, and destruction, as well as against access by unauthorized persons. Your data is transmitted in encrypted form. The encryption protocol in use is TLS 1.2.
5.1 Even if you only use the website for information purposes, i.e., if you do not contact us beyond the mere use of the website or otherwise provide us with other information, we will still collect usage data that your browser automatically transmits to enable your use of the website. This information is only stored for system-related and statistical purposes (on the basis of Art. 6 (1)(b) GDPR), as well as in exceptional cases for reporting criminal offenses (based on Art. 6 (1) (e) GDPR).
5.2 Data that is collected under Section 5.1 includes:
5.3 In addition to the purely informational use of our website, we also give you the option to subscribe to our newsletter, which we use to inform you about current developments relating to our software and products, upcoming events, and news. We use the so-called "double opt-in" procedure when you sign up for our newsletter. This means that after you register, we will send you an e-mail to the e-mail address you provide to us. In this e-mail, we will ask you to confirm that you wish to receive the newsletter. In addition, we will save your IP addresses and the times of registration and confirmation. The purpose of this procedure is to be able to confirm your registration and to investigate any potential misuse of your personal data. You may revoke your consent to receive the newsletter at any time and unsubscribe from the newsletter. You can revoke your consent by clicking on the "unsubscribe" link that you can find in every newsletter e-mail, by sending an e-mail to info(at)up2parts.com, or by sending a message to the address provided in the contact information given in the legal notice.
If you sign up for our newsletter, the following "newsletter data" will be collected, saved, and processed by us:
We would like to make you aware that we evaluate your user behavior when you open the newsletter. In order to do this, the sent e-mails contain so-called web beacons or tracking pixels. These are single-pixel image files that are stored on our website. To evaluate your user behavior, we link the data mentioned above and the web beacons to your e-mail address and an individual ID. The links found in the newsletter also contain this ID. The data is only collected in pseudonymized form. This means that the IDs are not linked to your other personal data, and it is impossible to connect it directly to you.
5.4 Furthermore, cookies are stored on your computer when you use the website. Cookies are small text files that are stored on your hard drive and associated with the browser you are using. They are used to transmit certain information back to the entity that originally stored the cookie (in this case, us). Cookies do not damage your computer and do not contain viruses. Cookies are used to make our website more user-friendly, effective, and secure. Most of the cookies we use are so-called "session cookies". They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit.
5.5 We use CookieFirst cookie consent technology on our website to obtain your consent to the storage of certain cookies on your device, and to document this consent in compliance with data protection regulations. This technology is provided by Digital Data Solutions B.V., Plantage Middenlaan 42a, 1018 DH Amsterdam, website: https://cookiefirst.com/ (hereinafter "CookieFirst").
When you visit our website, the following personal data is transmitted to CookieFirst:
Furthermore, CookieFirst saves a cookie in your browser in order to associate the consent you have revoked or granted with you. The data collected in this way will be stored until you ask us to delete it, you delete the CookieFirst cookie yourself, or the purpose for which the data was stored no longer applies. Mandatory statutory retention requirements remain unaffected.
5.6 Cookies that are required for the electronic communication process or to provide certain features that you wish to use (e.g., shopping cart features) are stored on the basis of Art. 6 (1) (f) GDPR. We have a legitimate interest in storing cookies in order to optimize the provision of services and eliminate errors. To the extent other cookies (e.g., cookies that analyze your browsing behavior) are stored, these cookies are discussed separately in this Privacy Notice.
5.7 You may configure your browser settings in accordance with your wishes, including, for example, you refusing to accept cookies. However, we would like to point out that if you choose to do this, you may not be able to use all of the features of this website.
5.8 This information is stored separately from any data that may be provided to us. In particular, the data taken from the cookies is not associated with your other data.
6.1 Personal data (including, for example, your name, phone number, and e-mail address) will only be collected and processed if you expressly communicate this information to us via our contact form. This personal data is used exclusively for the purpose of processing your inquiries and on the basis of Art. 6 (1) (f) GDPR.
6.2 This information will only be used for advertising purposes if you have given your prior consent, and on the basis of Art. 6 (1) (a) GDPR. The data that you share with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter, and will be deleted after you unsubscribe from the newsletter.
7.1 Personal data is collected on the basis of Art. 6 (1) (1) (b) GDPR if you voluntarily provide it for purposes of executing a contract or opening a customer account. If you place an order or register as the point of contact for a legal entity, data is processed in accordance with Art. 6 (1) (1) (f) GDPR to safeguard our legitimate interests in communicating with the legal entity's point of contact. This data will only be used without your express consent to process a contract, answer your inquiries, and provide the services you have ordered. Once the term of the contract has ended and full payment for the purchase price is received, your data will be stored in accordance with the retention periods set out in tax and commercial law, and will be deleted after these periods have expired.
7.2 Your personal data will also be processed in accordance with Art. 6 (1) (f) GDPR in order to add you, or the company you work for, as a contact in our ERP and CRM system. The processing is carried out for the purpose of providing customer service, acquisition, and order processing, e.g., sending documents by e-mail, such as documents related to our business relationship, offers, and complaints.
7.3 The e-mail address you provided to us when you concluded the contract will also be used for our own advertising purposes to advertise our own products or services similar to those you have ordered. These advertisements will be included as part of our newsletter. You can object to the use of your e-mail address at any time without incurring any costs other than the transmission costs in accordance with the schedule of basic fees. You may object (and thus cancel your subscription to our newsletter) by clicking the link provided in the newsletter or by sending us a message to this effect. Following your objection, your e-mail address will be deleted immediately. The legal basis for processing is Art. 6 (1) (f) GDPR.
8.1 We also collect personal data when you submit a job application to us. We have to process this personal data in order to complete the application process, including setting up an electronic application file, managing your application, and organizing interviews. In short, we must process your information in order to enter into an employment contract with you. Processing takes place on the basis of Art. 6 (1) (b) GDPR.
8.2 We also use your personal data on the basis of Art. 6 (1) (f) GDPR to consider you for possible future vacancies, and it is for this purpose that we store your data for a limited period of one year after an unsuccessful application. You may object to this use of your personal data at any time.
8.3 If you sign up to receive job vacancy notifications, we will inform you about open positions at up2parts via e-mail on the basis of Art. 6 (1) (a) GDPR. You may unsubscribe from these notifications at any time.
9.1 Your data will not be transmitted to third parties. This provision does not apply to service providers that we have hired to perform data processing within the scope of this Privacy Notice, e.g., for purposes of processing orders.
9.2 To process payments, we will transmit the payment data required for payment processing to the banking institution we have hired to process payments and, if applicable, to the payment service provider that we have hired, or to the payment service you selected at the time you placed the order.
If your data is no longer needed, it will be deleted after the retention obligations set out in tax and commercial law have expired (this may be up to 10 years for invoices).
This website uses Google Analytics, a web analytics service from Google LLC ("Google"). Google Analytics uses "cookies", which are text files that are stored on your computer and that allow your use of the website to be analyzed. The information generated by the cookie about your use of this website is transmitted to and stored by Google on servers in the U.S. If IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be sent to a Google server in the U.S. and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide the website operator with other services relating to website activity and Internet usage. The IP address transmitted by your browser in the context of Google Analytics will not be combined with other Google data. You can prevent the storage of cookies by setting your browser software accordingly. However, we would like to point out that if you choose to do this you may not be able to use all of the features of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie relating to your use of the website (including your IP address), and prevent Google from processing this data, by downloading the browser plug-in available at the following link (http://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to installing the browser plug-in, or when using browsers on mobile devices, you can also prevent Google Analytics from collecting your data by clicking on the following link. Clicking on the link sets an opt-out cookie that prevents your data from being collected when you visit this website in the future:
Deactivate Google Analytics
An opt-out cookie will be stored on your device. If you clear your cookies, you will have to click this link again.
Data processing takes place on the basis of Art. 6 (1) (f) GDPR. We have a legitimate interest in analyzing the use of our website for optimization purposes.
This website uses Google Tag Manager, a tag management system from Google LLC ("Google"). Google Tag Manager does not collect any personal data. The Tag Manager makes it easier to integrate and manage certain tags. Tags are small code elements that are used for various reasons, including to measure traffic and visitor behavior, to record the impact of online advertising and social media channels, to set up re-marketing and targeting, and to test and optimize websites. If you have deactivated this feature, this deactivation will be taken into account by Google Tag Manager. For more information on Google Tag Manager, please see: https://www.google.com/intl/de/tagmanager/use-policy.html.
This site uses Google Search Console. Google Search Console is a free service provided by Google to monitor and analyze your own websites. However, no personal data is collected, stored, or displayed.
You can find more information about Google Search Console at the following link: https://support.google.com/webmasters/answer/9128668?hl=en&visit_id=637330051553584529-290567905&rd=1
On the basis of Art. 6 (1) (f) GDPR (legitimate interest), we use an additional data management tool from Google Analytics – Google Data Studio – for the visual generation of user-defined reports and interactive dynamic dashboards. We use the data from Google Analytics and other data source interfaces (such as Google Ads, Google Search Console, Searchmetrics, etc.). The web tool does not require a local application and can be launched via the Internet. It is accessed via a web browser. The data sources are linked directly via Google Data Studio.
For more information on using Google Data Studio, please see: https://support.google.com/datastudio/answer/6283323?hl=en
This website uses Google remarketing technology from Google Inc. ("Google").
Your browser automatically establishes a direct connection with the Google server on the basis of the marketing tool used. We have no influence over the scope of data collection by Google using this tool or how this data is subsequently used by Google. Therefore, this information reflects the best of our knowledge. The use of DoubleClick means that Google is informed that you are using the relevant part of our website, or have clicked on one of our advertisements. If you are signed in to a Google service when you visit our site, Google can associate your visit with your account. Even if you are not registered with Google or have not logged in, the service provider may still be able to find out your IP address and store it.
You can opt out of this tracking process in various ways:
a) by setting your browser software accordingly. In particular, if you choose to suppress third-party cookies, you will not receive any advertisements from third-party providers;
b) by deactivating cookies for conversion tracking by setting your browser to block cookies from the domain "https://ads.google.com" and at https://www.google.de/settings/ads. Be aware that this setting will be reset each time you clear your cookies;
c) by deactivating interest-based advertisements served by providers that are part of the self-regulating campaign "About Ads" by visiting the link https://www.aboutads.info/choices. Be aware that this setting will be reset each time you clear your cookies;
d) by permanently deactivating cookies in your Firefox, Internet Explorer, or Google Chrome browsers using the link http://www.google.com/settings/ads/plugin.
We would like to point out that if you choose to deactivate cookies, you may not be able to use all of the features of this website to their full extent.
The legal basis for the processing of your data is Art. 6 (1) (1) (f) GDPR. You can learn more about DoubleClick from Google at https://www.google.de/doubleclick and https://support.google.com/adsense/answer, and you can also read Google's general Privacy Notice: https://www.google.de/intl/de/policies/privacy. Alternatively, you can visit the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org. Google has submitted to the EU-US Privacy Shield. You can view details of this agreement at https://www.privacyshield.gov/EU-US-Framework.
We use the reCAPTCHA service from Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google") on our website. The purpose of this prompt is to determine whether data inputs are being made by a human being or an automated machine. The prompt will send your IP address and any other data required by Google for the reCAPTCHA service to Google. The data that you input will be transmitted to Google and used there for this purpose. Your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the European Economic Area Agreement. The full IP address will only be sent to a Google server in the U.S. and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser in the context of reCAPTCHA will not be merged with other Google data. Your data may also be transmitted to the U.S. The European Commission has issued an adequacy decision in respect of an arrangement governing data transfers to the U.S., known as the "Privacy Shield". Google participates in this "Privacy Shield" and has submitted to the requirements. By clicking on the prompt, you consent to the processing of your data. The processing takes place on the basis of Art. 6 (1) (a) GDPR with your consent. You can revoke your consent at any time without affecting the legality of any processing on the basis of the consent up to the time of revocation. You can find more information about Google reCAPTCHA and the associated Privacy Notice at: https://policies.google.com/privacy
On the basis of your consent (Art. 6 (1) (a) GDPR), we integrate the marketing and remarketing service Google Ads into our website. This service is also operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. You may revoke your consent to this at any time with future effect. To do so, simply use one of the listed opt-out options. Google is directly responsible for parts of the data processing.
We can use Google Ads to target advertisements for our website in Google Search. Google Ads allows us to set certain keywords. An ad in Google's search engine results will only be displayed if you use the search engine to retrieve a keyword-relevant search result. The ads are distributed to topically related websites in the Google advertising network using an automatic algorithm while taking into account the previously defined keywords. If you click on a Google Ads ad and are redirected to our website, Google will place a remarketing tag and a conversion cookie on your device. This can be a cookie or a similar technology. If you then visit another website from the AdWords advertising network, this remarketing tag, will be read and, for example, you will receive a corresponding advertising message. The conversion cookie allows us to determine how many users are performing a certain action in relation to one of our ads.
This data is processed pseudonymously in connection with Google AdWords. This means that Google does not save and process your name or your e-mail address, for example. Rather, it processes the relevant cookie-related data as part of pseudonymous user profiles. These profiles cannot be directly associated with you. This means that neither we nor Google know who you are. The ads are shown to the holder of a specific cookie ID, rather than a specific person.
The information collected in the context of Google AdWords is transmitted to Google and stored on Google's servers in the U.S. Google is certified under the Privacy Shield Agreement. This agreement ensures that a level of data protection comparable to that of the GDPR is observed (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). You can find additional information and the applicable Google data protection provisions at https://policies.google.com/privacy.
You can prevent our website from storing cookies on your end device at any time in your browser settings. This also prevents cookies associated with Google AdWords from being stored on your end device. You can delete cookies that are already stored on your end device.
You can also prevent interest-based advertising from Google. You can configure your desired settings at www.google.de/settings/ads. Finally, you can also configure a corresponding opt-out cookie at http://optout.networkadvertising.org/?c=1#!/.
We use the "Facebook pixel" on our website. It is provided by the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (hereinafter referred to as "Facebook"). This is another tool we use on the basis of your consent (Art. 6 (1) (1) (a) GDPR). We use the Facebook pixel to show you personalized advertising on Facebook and to analyze your usage behavior on our website. You may revoke your consent to this at any time with future effect. To do so, simply use one of the listed opt-out options.
The Facebook pixel is triggered when you visit our website. We then place a cookie on your device (known as a first-party cookie), which collects the recorded data. In addition, cookies are directly placed on your device by Facebook and other companies (third-party cookies). Web beacons and other storage technologies can also be used. These technologies will place a so-called cookie on your device.
The Facebook pixel allows us to monitor the effectiveness of Facebook advertisements (known as "Facebook ads") and how you interact with our website for statistical and market research purposes. The Facebook pixel helps us to determine whether you were redirected to our website after clicking on a Facebook ad and how you interacted with our website (this is known as "conversion"), for example. The Facebook pixel also helps us to classify you and the other visitors to our website as a member of a target group for Facebook ads. Thus, we use the Facebook pixel to address customers more effectively on Facebook. This allows the Facebook ads we place to be displayed only to those Facebook users who have also shown an interest in our offers or who possess certain characteristics (e.g., interests in certain topics or products as determined on the basis of websites they have visited. These users are collectively known as "custom audiences determined via a website"). We also want to ensure that our Facebook ads match your interests and are not annoying.
For this purpose, we record various event and conversion data on our website, e.g., which subpages you visit or how you interact with our website. Thus, we evaluate your activity on our website and use this analysis to craft a personalized advertising approach.
If you then log in to Facebook, or if you are logged in to Facebook when visiting our website, your visit to our website will be recorded in your Facebook profile. However, the data is "hashed" - converted into strings of numbers - immediately upon collection. Therefore, this data does not allow us to draw any conclusions about you. However, we should make you aware that this data is also stored and processed by Facebook. Facebook can use this information for its own market research and advertising purposes. We have no influence over this usage.
Facebook is certified under the EU-US Privacy Shield. This ensures a level of protection comparable to European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active). Data processing by Facebook is governed by the Facebook data usage policy. You can find general information about how Facebook Ads are displayed at: https://www.facebook.com/policy.php. You can find more information about the Facebook pixel and how it works in the Facebook help section: https://www.facebook.com/business/help/651294705016616.
To set which types of advertisements are shown to you on Facebook, you can go to the Facebook Settings page and follow the instructions there on how to configure usage-based advertising: https://www.facebook.com/settings?tab=ads. These settings apply across all platforms, i.e., they are adopted for all devices, including both desktop computers and mobile devices. You can find general information about how Facebook handles cookies here: https://www.facebook.com/policies/cookies/
You can prevent data collection by the Facebook pixel and the use of your data to display Facebook ads, and you can also revoke your consent to this. To do this, please click here: Deactivate the Facebook pixel.
If you deactivate the Facebook pixel, an "opt-out" cookie will be saved on your device. If you delete the cookies in this browser, you will have to click the link again. In addition, please note that this opt-out only works in the browser you are currently using, and only applies to our website. To opt out of this and other interest-based advertising, you can also visit the following websites: http://www.networkadvertising.org/choices/; http://www.youronlinechoices.com/
We use the Outbrain pixel on our website. In this regard, we asked you for your consent when you visited our website for the first time, so the legal basis for the associated data processing is your consent (Art. 6 (1) (a) GDPR). In order to provide you with a clear explanation of the data processing that is performed in connection with the Outbrain pixel, we will provide a detailed explanation of how Outbrain generates personalized advertising here.
20.1 In order to deliver personalized advertising in the Outbrain widget, Outbrain allows partner websites to access the "Outbrain widget", which shows you personalized advertising. You can tell that an Outbrain widget is being used by the text, which will refer to Outbrain (e.g. the text "Recommended by Outbrain" or "by Outbrain" appearing next to the recommendations). For example, if you visit the website of an online newspaper, you may see an advertisement from us in the Outbrain widget.
Outbrain Inc., 39 West 13th Street, 3rd floor, New York, NY 10011, is responsible for the data processing associated with this widget. In other words, Outbrain decides which data is processed and for which purpose, and you should contact Outbrain directly regarding this processing. The companies whose advertising is displayed in the Outbrain widget have no access to this data, and do not decide how and which data is collected.
Outbrain collects some information via the Outbrain widget in order to show you personalized online advertising. When you visit a website that integrates this Outbrain widget, your device is assigned a unique user ID (Unique User Identifier; UUID). In addition, Outbrain catalogs and analyzes the content that you consume on the website concerned. Recommendations are based on: (i) browsing history; (ii) similar surfing patterns among other users; (iii) recommendations that are popular with members of the Outbrain target audience at the time; (iv) some degree of randomness; and (v) target requirements provided or requested by us or other Outbrain customers. Each of your end devices will be assigned its own unique user ID. Therefore, multiple devices will have multiple user IDs. By assigning a user ID, Outbrain can combine the visited pages and the clicks on Outbrain's recommendations associated with this user ID. All of this serves the purpose of providing interesting recommendations.
Outbrain also collects the following data: (i) IP address (anonymized according to industry standards); (ii) user agent data: device type (e.g., iPhone), browser type (e.g., Chrome), operating system (e.g., iOS); (iii) pages visited; (iv) time of the visit; and (v) the referring URLs and other information normally transmitted in HTTP requests. Outbrain uses this statistical data to obtain information about how many users have visited a certain page on partner websites on which the Outbrain widget is installed, how long each user stayed on the page, the type of content on the page that they clicked on, and how the user generally behaved on the page. This information only becomes personal data if it is linked to a user ID. You can find additional information on data processing by Outbrain here: https://www.outbrain.com/de/legal/privacy. On this page you can also declare your desire to opt out and prevent data processing. Just like with any widget, you can bring up your interest profile and indicate that you wish to opt out there: https://my.outbrain.com/recommendations-settings/profile
20.2 Outbrain Pixel
We only use the Outbrain pixel on our website. In other words, you will not be shown any personalized advertising from Outbrain on our website, and the data processing that we have just described will not take place. However, the Outbrain pixel also collects some information about you. We are the data controller for this data processing, and Outbrain works on our behalf.
That is why we are providing you with the following detailed explanation: If we pay for an Outbrain advertisement and you click on this advertisement, you will be redirected to our website. The Outbrain pixel then determines whether your device has an Outbrain user ID. If there is a user ID associated with your device, we can make contact with your user ID again or find out the total number of user IDs that have reached our website. In addition, we use the Outbrain pixel to record which areas of the website were visited using the user ID. No identifiable personal information is recorded, transmitted, or stored.
If you do not have an Outbrain user ID, the Outbrain pixel does not collect any data at all. This data processing helps us to understand how our website is used and whether our advertisements are helping us to successfully reach our customer base. All data points, such as page views and clicks, associated with a user ID are stored for 13 months and then deleted. For example, if user ID 123 read an article on December 31, 2017, that article will no longer be part of user ID 123's profile on February 1, 2018. You can find additional information on data processing by Outbrain here: https://www.outbrain.com/de/legal/privacy
If you have opted to prevent data processing by the Outbrain widget, the Outbrain pixel will automatically not collect any data, because your device will not have a user ID. Finally, the technologies described above can also generally be disabled by enabling a corresponding cookie setting in your browser. You also have the option of deactivating preference-based advertising using the preference manager, which you can find here: http://www.youronlinechoices.com/de/praferenzmanagement/
You can object to the storage of a user profile and information about your visit to our website by Hotjar, as well as to the storage of Hotjar tracking cookies on other websites, using this link: https://www.hotjar.com/legal/compliance/opt-out
We also use "conversion tracking" via the LinkedIn Insights Tag, a tool from LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland, on our website. For this purpose, the LinkedIn Insight Tag is integrated into our website and a cookie is placed on your device by LinkedIn. This means that LinkedIn is notified that you have visited our website, and your IP address is also collected. Time stamps and events, such as page requests, are also saved. This allows us to statistically evaluate the use of our website in order to continuously optimize it. It allows us to find out which LinkedIn ads or interactions on LinkedIn brought you to our website. This allows us to better adjust how our advertising is displayed.
This website embeds videos from the YouTube website. The operator of the website is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
If you visit one of our websites on which YouTube videos are embedded, a connection to the YouTube servers will be established. As part of this process, the YouTube server is informed about which of our pages you have visited.
Furthermore, YouTube can save various cookies on your device, or use similar technologies to recognize you (e.g., device fingerprinting). This allows YouTube to receive information about the visitors to its website. This information is used to gather video statistics, improve usability, and prevent fraud, among other things.
If you are logged in to your YouTube account, YouTube will be able to associate your surfing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.
YouTube is used in the interest of making the presentation of our website appealing. This is a legitimate interest within the meaning of Art. 6 (1) (f) GDPR. Where you have been requested to provide your corresponding consent, processing takes place exclusively on the basis of Art. 6 (1) (a) GDPR. You may revoke this consent at any time.
Bing Ads Conversion Tracking
The legal basis for processing is Art. 6 (1) (f) GDPR.
Bing Ads Remarketing
We also use the "Bing Ads Remarketing" application. This application allows us to show you our advertisements after you visit our website as you continue to use the Internet. The intention behind the use of the application is to show you advertisements that are of interest to you. This is done via a cookie stored in your browser (see above), which records and evaluates your usage behavior. No personal information is disclosed to us about individual website visitors, and we can only advertise to website customer target groups in targeted advertisements if the customer target group has reached a critical size. This makes it impossible for us to determine the individual identities of visitors.
There are a number of ways you can turn off tracking. You can prevent the storage of cookies in your browser settings. However, if cookies are disabled, our the functionality of our website may be limited in your browser. You can also prevent Microsoft from collecting data on this website by clicking here: Deactivate Bing Ads Conversion Tracking and Remarketing. An opt-out cookie will then be stored on your that prevents future data collection when you visit our website. Please note that if you delete all cookies on your device, this opt-out cookie will also be deleted. Therefore, if you still want to opt out, you will have to set the cookie again using the button above. The opt-out cookie is set for each top-level domain, browser, and device, and it only prevents collection for this website. In addition, you can disable interest-based advertisements from providers who participate in the self-regulating campaign "YourAdChoices" (optout.aboutads.info) or in the Advertising Initiative Network, for example (optout.networkadvertising.org). However, this opt-out will be deleted if you clear your cookies. You can also deactivate interest-based advertisements by going to advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads.
The legal basis for processing is Art. 6 (1) (f) GDPR.
Details of third-party: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Microsoft Privacy Statement: privacy.microsoft.com/de-de/privacystatement. Microsoft has submitted to the EU-US Privacy Shield (www.privacyshield.gov/EU-US-Framework).
The use of Google Optimize is for purposes of analyzing the use of our website, economic optimization and needs-based design of our website, and to perform A/B-Tests. Therefore, we process your connection and usage data. This processing is lawful because you have given us your consent in accordance with Art. 6 para. 1 letter a of the GDPR. In addition, we have concluded a contract with Google for order processing.
Your IP address is collected by us in order to enable the shortening and then transmission to Google. You are not obliged to provide this personal data, a use of our website is possible without the provision. You can prevent the provision of this personal data by refusing the setting of cookies for Google Optimize. Transfer of data to a third country takes place in individual cases to the USA on the basis of the Standard Contractual Clauses (SCC), Art. 46 para. 2 letter c GDPR. Further information on Google Optimize can be found at https://marketingplatform.google.com/intl/en_uk/about/optimize/. You can find Google's data protection declaration at https://policies.google.com/privacy.